G-Smatt Case Studies, COEX Crown

BMW Showroom

BMW Showroom

Pixel Pitch: P40 

Façade area : 14 sq.m.

Completed on : 2018

Location : Seoul, South Korea



A BMW showroom wanted to activate their lobby with beautiful digital art to create an inviting environment for their guests. Since it was a relatively small sized installation, our P20 product was perfect in order to display high quality media without blocking views of their car displays. This comprise of 7 "frameless" g-glass. It’s an interior wall installation using p20 G-SMATT Media glass (20mm LED pitch). It was used as the partition for the BMW showroom in Soeul. 

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