Our Mission, Our People

Create. Inform. Amaze.

G-SMATT provides truly transparent, construction-grade glass that comes alive with rich media, allowing you to put moving images on windows, floors, ceilings, and custom structures – essentially anywhere you want to delight and thrill people.

Our mission

To create digital cityscapes, interior space and events that surprise, inform, and entertain.


G-SMATT is a Korean company based in Seoul. Our revolutionary media glass product is developed and manufactured at our production facilities in Seoul and Tianjin, China. We are a global company with offices in Korea, Japan, Hong Kong, China, North America and Europe (UK). Since launching our product in 2013 the company has undergone rapid growth and now has an annual revenue worldwide of over $90M. G-SMATT Europe Media Limited launched in July 2017 and is headquartered in Oxford, UK.

G-SMATT Co. Ltd

G-SMATT Europe Media Limited ultimately comes under the management structure of G-SMATT Co. Ltd. Our CEO and the Head of International Operations is Dr. Ho Joon Lee.

Dr. Ho Joon Lee

CEO G-SMATT Co. Ltd

Ho Joon has a D.Phil in Molecular Biology from Cambridge. He has run G-SMATT Co. Ltd. since 2011. He previously ran a successful financial consultancy.


G-SMATT Europe Media Ltd.

Senior Leadership Team

G-SMATT Europe Media Limited has assembled an experienced senior leadership team. Each brings a strong engineering and product focus. 

Dr. Orhan Ertughrul

EVP Europe

Orhan has a D.Phil in Molecular Biology from Cambridge. He has over 20 years experience as a product professional and has held several senior roles, including leading his own company for four years. He has previously worked at UPC, Comstor and UCAS.

Chris Davis

Principle Consultant

Chris has nearly 30 years of experience in the glass industry. He is Chairman of the National Toughening and Lamination Committee and has run his own £2.5M revenue company. He's worked for both Pilkington and Kommerling.

Sanmukh Bawa

Director of Engineering

Sanmukh is an experienced facade engineer and member of the Royal Society of Chartered Surveyors. His family business in India is glass production and he has been involved in many high profile projects for Eckersley O’Callaghan.

Niraj Kapur

Director of Sales

Niraj has over 20 years of experience in Media and Advertising sales. He has managed small teams and is an expert in turning around revenue within problem areas. He has worked for Informa, Marketing Week and The Guardian Newspaper.

For enquiries about the company, please call +44 (0)1865 688 221.